Hello! I'm Stephen.

I build and lead performance marketing teams.

Build for Scale

Successfully built multiple marketing teams, from 1 to 5 world-class marketers

Mobile & Web Expertise

Fourteen years of experience in web marketing, 4 years experience in mobile, 7 years in management

Channel Savvy

Expert operator and coach in direct response channel marketing. Skilled at creating optimum marketing mix between growth, crm, & retention

Testing & Optimization

Full customer journey testing expertise. Customer's first touchpoint to conversion and everything in between. Google Analytics and Omniture mastery

Deep Bench

Complete roster of effective collaborators in design, tracking, and performance ensures immediate contributions on day 1

Marketing Philosophy

Successful marketing comes from insights gleaned from consistently mining user data. Define the most important metric and align all activity behind it

12,361,841

User Acquisition Installs

600,000,000

+ in sales

163,329,465

People Reached

145,000

FB Content Shares

Key Results

Growth

Created and executed marketing strategy resulting in Vivino becoming #2 downloaded app in the food & drink category 2017

Successfully scaled early-stage startup user growth 5x in under 4 years, on the scale of millions

10 million acquired customers in 12 months with customer acquisition costs of $1.50

Identified Vivino's viral coefficient or K Factor contributing +34% user growth

Revenue Generation

$1.1 million-dollar single day sales campaign—created from scratch and executed in tight time constraints

Developed new channel and new revenue streams via Facebook dynamic product feeds

Featured Case Study: Search engine marketing revenue gains of 33% year over year

Authentic Storytelling

Created "Vivino Wine Style Awards", recognized as a prestigious award in the world of wine

Developed the annual success "Halloween & Wine Pairing Guide", with over 1,000 media hits and 100,000 Facebook shares

Tapping into consumers' curiosity and emotions with "Searching for the Wine from the Last Supper"

Testing & Iteration

Improved HP-Snapfish's revenue per visit 6%, a 7 figure annual revenue bump

Maniacal focus on CTR testing improved customer acquisition costs 23%

Strong technical aptitude, introduced marketing attribution at HP-Snapfish

Stephen_HeadShot

About Me

What gets me going and locked in is taking on big ideas, coming up with creative answers, and iterating on hypotheses with a strong sense of urgency. My deep experience leading marketing, creative, and growth teams has given me the chance to strike a balance between subjective consumer insights and objective data. 

I've leveraged my professional background into my interests, traveling, cooking, and fantasy sports. This has led to amazing travel stories, cringe worthy food adventures, and feast or famine fantasy teams. I'm a lifelong Sacramento Kings fan, which means I'm always looking forward to next season. 

I live in San Francisco with my wife, two daughters, and dog.

Contact

510.384.1823
[email protected]
Resume